Nick Crawford—Work

I am a multidisciplinary designer specializing in Product Design. In my 12+ years of experience, I’ve worked with a diverse range of companies, from startups to global brands.

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©2024

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Overview—I led the creative direction for Walmart Text to Shop, overseeing digital touchpoints, marketing, art direction, and a launch film. I developed briefs and provided direction to our agency partners, to ensure design and brand alignment. The Text to Shop brand needed to be approachable, and deliver clear messaging while being mindful of the greater Walmart brand guidelines.





Launch film concept—Text messaging is a convenient and low-effort way to communicate, with the average American exchanging about 41.5 texts daily. We use it to chat, share updates, coordinate plans, shop, and verify accounts.

We imagined a world where ‘Text to Shop’ blends seamlessly into your daily texting, letting you get things done with ease. We chose to depict this world with animation because it is flexibile, and most importantly a lot of fun. Credit: Gunner