Prose

I enjoyed an extensive collaboration with Prose, experts in personalized beauty products. In my role, I worked to optimize the user experience of their site and bring new features online.

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Product Design
Product Strategy

Blank Street

At Blank Street, I led the design of new app features and optimized existing ones, making it easier and faster for users to search for products and find stores.

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Product Design
Product Strategy

Walmart Text to Shop

I led the strategic and creative direction for Walmart’s Text to Shop brand, overseeing many launch initiatives including naming, website design, marketing campaigns, and product applications.

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Creative Direction
Art Direction
Product Design

Walmart Text to Shop (Conversational Design)

As a founding (conversational) designer, I helped create and launch Walmart's AI-powered ‘Text to Shop,’ a completely new yet familar way for Walmart customers to shop.

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Conversational Design
Product Design

AI Art

This project is both a creative exercise and a hands-on way to test, learn, and refine my approach to AI-generated imagery. With MidJourney, I’m exploring how different prompting techniques influence composition, color, and style, as well as how fine-tuning language can shape the nuances of an image.

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Graphic Design
Art Direction

Nick Crawford—Work I am a multidisciplinary designer specializing in Product Design. In my 12+ years of experience, I’ve worked with a diverse range of companies, from startups to global brands. LinkedIn Instagram nick.cwfd@gmail.com ©2025

Nick Crawford—Work

I am a multidisciplinary designer specializing in Product Design. In my 12+ years of experience, I’ve worked with a diverse range of companies, from startups to global brands.

LinkedIn
Instagram

nick.cwfd@gmail.com
©2025